Assembling a Minimum Viable Product for Market Validation


David Cummings on Startups

After repeatedly talking about customer acquisition, and the idea that startups are no longer required to build an amazing product upfront, the natural next question is how to assemble a minimum viable product to validate the market. Ideally, it’s getting something into the hands of prospects and figuring out the value and potential scalability of the business as quickly as possible. The days of needing hundreds of thousands of dollars to build a software prototype are done.

Here are a few ideas on assembling a minimum viable product for market validation:

  • Build a seemingly-functional mobile app using Fluid UI and then let potential customers click around on the app
  • Create web app wireframes and map out the most salient pieces for a software engineer (wireframes are one of my favorite ways to map software ideas before a product is built)
  • Recruit a developer to moonlight and build a prototype…

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