Painfull yet thrilling, the advertising pitch is like a hurricane. “Post Pitch Depression.” What’s up with that?


Gods of Advertising

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Like a Cat 5 in NY…

I’m writing this on a malfunctioning computer attached to a malfunctioning human being on the long flight to San Francisco from New York. Regarding my computer: Upon pulling a wad of printouts off a table in the “war room” my laptop fell to the hard, wooden floor. I thought it had survived but now I’m not so sure. All my web pages keep opening up in extreme grandpa close-up. And while this does make my tired eyes happy it is also causing pandemonium on my desktop. I highlight this banal fact primarily to segue into my postmortem post on my pitch in NY, or PMPMP.

Quite a week. Or was it two? Without naming the client, three of gyro’s offices (including mine in San Francisco) participated in a whirlwind global pitch in New York. Hardly my first rodeo but by any standard this pitch…

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