Finding a Startup Idea


David Cummings on Startups

One of the more common refrains I hear is “I want to be an entrepreneur but I don’t have a good idea.” Yes, it’s true that an idea is important, but it’s also true that it isn’t as hard as it seems to start systematically evaluating ideas. Ideas come in all shapes and sizes and most entrepreneurs pivot at least once before hitting on something that works.

Here are a few thoughts on finding a startup idea:

  • Look at operational challenges or technical inefficiencies at work and ask if a new product or solution could help
  • Ask friends and coworkers what problems they run into on a regular basis
  • Read Sand Hill’s list of recent venture fundings
  • Write down a list of the top five trends in your industry and how they’ll play out over the next 5-10 years
  • Research the top five trends in technology and evaluate how they’ll…

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