If the story is good does the truth even matter?
Watch the above clip from Mad Men, where the inimitable Don Draper delivers a moving story to a group of silver-haired Hershey clients in a pitch for their business. Then pause the clip. Think about what he said. It’s a gorgeously romantic picture, linking the venerable chocolate bar with all that is great about childhood, parenting, and indeed life in these United States.
And then he tells the truth.
With a roomful of happy clients, and as the media guy is going in for the close, Don does an about-face, a shocking one: admitting that, in fact, he was an orphan, raised in a Pennsylvania whorehouse. The story only gets sadder… and weirder. He ends it by recalling one of the prostitutes buying him a Hershey bar if he’d stolen enough cash from her john’s pockets while the pair…
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