Growth-Oriented Entrepreneur Required

David Cummings on Startups

Earlier today I was talking to a serial entrepreneur about patterns of success he’s seen in other entrepreneurs. His assertion: every startup needs to have a growth-oriented entrepreneur on the team. Growth, often synonymous with sales, is about moving the business forward in a revenue-focused manner. There are many smart, hard-working entrepreneurs out there that haven’t achieved success, and, in general, they focus too much attention on non-revenue generating parts of the business. Sales and marketing is a critical part of success and most entrepreneurs don’t figure it out.

Here are a few thoughts on the need for a growth-oriented entrepreneur:

  • Growth isn’t purely about selling, but having someone that can sell absolutely helps
  • Revenue can come from direct and indirect sales, partnerships, etc — the key is that someone is passionate about it
  • If something can’t be sold, or the market isn’t ready, a growth-oriented entrepreneur is going to find an opportunity…

View original post 65 more words

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s