Yesterday Silverpop announced that it had signed a definitive agreement to be acquired by IBM (press release). This is great news for Atlanta and helps cement Atlanta’s role as one of the largest digital marketing software hubs in the world. With great local brands like MailChimp, IgnitionOne, WhatCounts, Pardot, Silverpop, and more, there are thousands of Atlantans working for digital marketing software companies.
Here’s some more information about Silverpop:
- B2C and B2B email marketing and marketing automation software
- 8,000+ customers
- 584 employees listed on LinkedIn (source)
- Founded in 1999
- Raised $40M in venture capital (CrunchBase) and $25M in debt (source)
Congratulations to Bill Nussey and the entire Silverpop team on a great acquisition by IBM.
What else? What are some other thoughts on IBM’s acquisition of Silverpop?