Consuming Pethood: Pets as Family


Archaeology and Material Culture

Eddie Williams poses before the mobile billboard being driven around Indianapolis in search of Williams' poodle Boomer (image from WTHR) Eddie Williams poses before the mobile billboard being driven around Indianapolis in search of Williams’ poodle Boomer (image from WTHR)

A mobile billboard is rolling around Indianapolis Indiana until April 20th pleading for help finding Boomer, a poodle thieved from the car of his owner Eddie Williams. Williams purchased the billboard to circulate through the city for five days offering a $1500 reward for the return of Boomer, no questions asked. The billboard rental cost $1950, in addition to the cost of hiring a private investigator to assist, but Williams dismissed the cost, indicating “I don’t care about the money. What I care about is Boomer.” Williams is a truck driver who travels with his dog, and he said that “He’s not a dog to me he’s a little human. My little human, and he’s my travelling companion.”

The lengths Williams has gone to secure Boomer just a week…

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