Ad agency, Cramer-Krasselt resigns Panera Bread in rare public display of acrimony.


Gods of Advertising

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Getting treated like shit gets old…

I got an inordinate amount of traction from a link I shared on Facebook about a leaked memo from Cramer-Krasselt’s Chief Executive, Peter Krivkovich, regarding his agency’s resignation of the Panera Bread account. Claiming the client was “much too much even in this crazy business” what with “the constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level of subjectivity that disregards proof of performance…” Well, it got to the point where “enough was enough.” Here is the story: http://adage.com/article/agency-news/cramer-krasselt-panera-part-ways/293668/

Wow.

Inside an agency comments like these are often voiced but they are seldom put on paper and distributed. Even rarer is resigning an account. Here we are privy to both events. And while the matter is basically none of our business, it hits home. Why? Well, first off agencies don’t resign business because for most of us winning it is so damn…

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