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Atlanta’s Silverpop Acquired by IBM


David Cummings on Startups

Yesterday Silverpop announced that it had signed a definitive agreement to be acquired by IBM (press release). This is great news for Atlanta and helps cement Atlanta’s role as one of the largest digital marketing software hubs in the world. With great local brands like MailChimp, IgnitionOne, WhatCounts, Pardot, Silverpop, and more, there are thousands of Atlantans working for digital marketing software companies.

Here’s some more information about Silverpop:

  • B2C and B2B email marketing and marketing automation software
  • 8,000+ customers
  • 584 employees listed on LinkedIn (source)
  • Founded in 1999
  • Raised $40M in venture capital (CrunchBase) and $25M in debt (source)

Congratulations to Bill Nussey and the entire Silverpop team on a great acquisition by IBM.

What else? What are some other thoughts on IBM’s acquisition of Silverpop?

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Atlanta Tech Village Accelerates Early User Acquisition


David Cummings on Startups

Yesterday I was walking through the Atlanta Tech Village introducing an entrepreneur to other entrepreneurs that could use his cloud-based product. As an entrepreneur, one of the most challenging and time consuming tasks is getting companies to actually use and provide feedback on a new product. Yes, with customer discovery companies should be engaged before building the product but often times more companies are needed to evaluate the product once it’s under construction.

Enter a community of like-minded entrepreneurs.

Actively paying it forward and helping each other out by using a new product and making introductions to potential users, there’s an accelerated timeline to achieving product/market fit (stage 1). And, all too often, it’s an accelerated process to realize that there’s not enough pain or demand in the market, so it’s time to pivot and go a new direction.

The next time users and introductions are needed, consider getting involved in a…

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Think About The Market As Much As The Product


David Cummings on Startups

Entrepreneurs spend a tremendous amount of time focused on specific product ideas and not enough time evaluating the overall market and trends. Most successful startups pivot at least once before finding the idea that turns out to be the one, so picking a good market increases the likelihood of developing knowledge in an area that has multiple opportunities.

Back in March of 2007, Pardot started out as a Pay Per Click (PPC) bid arbitrage platform whereby we would generate leads and sell them to companies. Much like LendingTree.com where you fill out a form one time for a mortgage and get several responses, we wanted to do the same thing for B2B technology leads. Add in some industry analysis like Gartner or Forrester and you have a pretty good idea of Pardot 1.0.

After 45 days of Pardot 1.0 we realized that we’d picked a good market (helping tech companies with lead…

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We are legend: The “Selfie” has become the ditchweed of popular culture.


Gods of Advertising

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The shot heard ’round the world.

Sometimes I take pictures of myself post them online. I know a lot of other people do, too. Selfies. We all do it. So much so it has become a phenomenon. In 2013, Selfie was deemed word of the year. Ahead of “Twerk.”

Sigh.

Since the beginning of photography –hell, painting…even cave painting- we have all been interested in how we look in pictures. Very interested. That is why when you view a group photo and you are in it you always check yourself out first. “I look like crap,” you sometimes say. Or, “I hate when I make that face.” If you think you look good –a win- then and only then you might say something about someone else in the photograph. “You look hot, Katie!” Then Katie will say, “I think I look like crap.”

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Et tu, Obama?

And so it goes…

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